More ways with Ardmona: Meatballs in Tomato Sauce

Project brief:  

Help keep mum interested in cooking while giving the family more of what they love!  

ClientArdmona
DateJuly 2015 - September 2016
CategoryRecipes | Photography | Animation

We made a master recipe of Meatballs in Tomato Sauce made with Ardmona; then created four different ways to serve it.  The master recipe could be frozen so mum can save time cooking during the week.  

Each ‘extender serving idea’ was also designed as a stop motion animation which the Ardmona team amplified on their own social media channels.  The recipe collection and campaign was also amplified on myfoodbook.com.au receiving more than 113k recipe page views (not impressions), with an average time per page view of 4.5minutes. 

WMG worked on this program in collaboration with the SPC Ardmona team and their incumbent agency Slingshot Media.  See other “More Ways with Ardmona” projects. 

We made this master recipe of Meatballs in tomato sauce made with Ardmona. Then we created three new ways to serve it. See recipes and videos below.

More ways with Ardmona: Meatballs in Tomato Sauce collection

Freeze a batch of Meatballs in tomato sauce made with Ardmona and you've got dinner in a flash!

Jacket potatoes with Meatballs

Make a big batch of meatballs using Ardmona tomatoes and serve them up to the kids during footy finals!

Ardmona Meatball Dipper

Top your pizza with the Meatball in Tomato sauce made with Ardmona - kids love this!

Meatball Pizza