Help keep mum interested in cooking while giving the family more of what they love!
We made a master recipe of Meatballs in Tomato Sauce made with Ardmona; then created four different ways to serve it. The master recipe could be frozen so mum can save time cooking during the week.
Each ‘extender serving idea’ was also designed as a stop motion animation which the Ardmona team amplified on their own social media channels. The recipe collection and campaign was also amplified on myfoodbook.com.au receiving more than 113k recipe page views (not impressions), with an average time per page view of 4.5minutes.
WMG worked on this program in collaboration with the SPC Ardmona team and their incumbent agency Slingshot Media. See other “More Ways with Ardmona” projects.