Bakers Delight Easter

Project brief:  

Bakers Delight make a range of Hot Cross Bun varieties that consumers love. An Easter tradition, the franchise bakery sells millions of Hot Cross Buns every year.

ClientBakers Delight
DateEaster 2017
CategoryRecipes | Photography | Video | Social

This year, the team wanted to remind consumers about the range of Bakers Delight Buns and show off some ideas on different ways to enjoy them. We collaborated with their agency partner Optimo and designed three quick and easy recipe ideas supported by a video to bring the Buns to life. The project was designed to get consumers talking… it did!

The Bakers Delight team amplified the video on their own facebook page. The video received 145k engagement, more than 109k views, 2,000 comments and 2,500+ reactions.

Things you've never done with a Hot Cross Bun - Death by Chocolate Ice Cream Buns

Bakers Delight

Things you've never done with a Hot Cross Bun - Bread and Butter Hot Cross Pudding

Bakers Delight

Things you've never done with a Hot Cross Bun - Cheesy Egg and Bacon Buns

Bakers Delight