Bakers Delight make a range of Hot Cross Bun varieties that consumers love. An Easter tradition, the franchise bakery sells millions of Hot Cross Buns every year.
This year, the team wanted to remind consumers about the range of Bakers Delight Buns and show off some ideas on different ways to enjoy them. We collaborated with their agency partner Optimo and designed three quick and easy recipe ideas supported by a video to bring the Buns to life. The project was designed to get consumers talking… it did!
The Bakers Delight team amplified the video on their own facebook page. The video received 145k engagement, more than 109k views, 2,000 comments and 2,500+ reactions.