Create recipes that position IXL Jam as the cooking spread for baking. The main objective surrounded presenting IXL Jam as a product that can be used with ease and versitility.
The content program involved the development of seven recipes. The ideas centred around classic recipes with a ‘modern take’.
The project had a strong focus on ‘shareability’ with the recipe content designed and developed to suit various occasions and PR approaches.
The main occasions of focus were; Mother’s Day, Pancake Day and the Queen’s Birthday. With recipes that were directly created to suit these needs, ample communicative opportunities arose to identify with key target markets, at these key periods for IXL Jam.