Schweppes Food Loves Drink

Project brief:  

Insights gathered by the Schweppes team discovered that some of the purchase drivers for flavoured mineral water were being determined by what the family would be eating. Understanding which mineral water flavours worked best with food combinations was bough to life through a recipe development program that included creating tasting notes.

ClientSchweppes Mineral Water
DateSpring 2015
CategoryRecipes | Photography | Social

The collection included a combination of ideas including weeknight family meals, outdoor entertaining and celebration sweets.

Recipes were kept simple, full of flavour and designed to evoke feelings of “sharing, celebration, the enjoyment of being with family & friends, conversation, fun & good times”.

Amplified on the myfoodbook network, Schweppes also used the collateral to create bottle neck ties, retailer magazine advertisements and other shopper marketing campaigns.

Asian Slow-Cooked Beef Spare Ribs

Paired with Schweppes Orange & Passionfruit Mineral Water

Crispy Fish Tacos with Tomato and Avocado Salsa

Paired with Schweppes Apple & Pink Grapefruit Mineral Water

Sticky Pork Ribs

Paired with Schweppes Pear & Melon Mineral Water

Red Curry, Coconut and Coriander Salmon

Paired with Schweppes Lemon & Lime Mineral Water

Chicken Parmigiana

Paired with Schweppes Orange & Passionfruit Mineral Water

Mexican Beef, Corn and Bean Nachos

Paired with Schweppes Lemon Mineral Water

Carrot and Pecan Cake with Cream Cheese Frosting

Paired with Apple & Pink Grapefruit Mineral Water

Garlic Prawns and Sweet Chilli Fried Rice

Paired with Guava & Pear Mineral Water