Insights gathered by the Schweppes team discovered that some of the purchase drivers for flavoured mineral water were being determined by what the family would be eating. Understanding which mineral water flavours worked best with food combinations was bough to life through a recipe development program that included creating tasting notes.
The collection included a combination of ideas including weeknight family meals, outdoor entertaining and celebration sweets.
Recipes were kept simple, full of flavour and designed to evoke feelings of “sharing, celebration, the enjoyment of being with family & friends, conversation, fun & good times”.
Amplified on the myfoodbook network, Schweppes also used the collateral to create bottle neck ties, retailer magazine advertisements and other shopper marketing campaigns.