Perfect Italiano released a new range of creamy stir-through pasta sauces made with ricotta instead of cream. The new range includes three new flavour profiles designed to inspire consumers seeking lighter pasta dinners. WMG’s brief was to create three new recipes and supporting cooking videos that could be used on the PI website, in retailer advertising and as part of a mobile video programmatic campaign.
Capitalising on the brand and product loyalty for Perfect Italiano Ricotta, the new Pasta Stir-Through range meets the consumers’ desire to eat creamy pastas while keeping the calories light.
Launching in November 2017, the role of the new content videos were to showcase the new products including packaging recognition, and provide trust in product performance to make easy, creamy pasta recipes using Stir-Through.
The team at Perfect Italiano have leveraged the content to launch Stir-Throiugh to consumers via retailer promotions & magazine advertising, Cookbook features via myfoodbook.com.au as well Instagram & Facebook stories, YouTube and mobile re-marketing campaigns.