Create cooking content for the Aussie Family Cook. The brief highlights developing ideas that are easy, tasty and can enrich and organise the home kitchen routine.
We made a master Aussie Style Beef and Mushroom Bolognese; then created three different ways to serve it.
By giving Aussie families different ways to use stock staple Bolognese sauce, we increased the need to batch cook and integrate Ardmona Tomatoes into the Aussie home cooks, kitchen routine.
By taking three simple ideas, supported by recipe cards and stop-motion video – the content was shared and amplified on Ardmona’s social channels, and on the myfoodbook.com.au publishing platform.
WMG worked on this program in collaboration with the SPC Ardmona team and their incumbent agency Slingshot Media. See other “More Ways with Ardmona” projects.