In 2018, Passage Foods launched an innovation in the Asian cooking aisle with an extensive range of Indian simmer sauces and curries from around the world, along with Asian stir-fry sauces, sealed fresh in stand-up pouches and featuring a refreshed pack design.
Client: Passage to India | Passage to Asia
Date: June 2018 – current
Category: Recipes | Photography | Video | Retail promotions
The range of Passage to India and Asia sauces includes the classics through to more modern flavours that meet consumers interests in cooking with cuisines from around the world, seeking the essence of authentic flavours but without the fuss of making sauces from scratch.
Since 2018 WMG have been partnering with the Passage Foods brand team to create an evolving collection of new, enticing recipes and cooking videos to showcase the range of products, launch new flavours and use video to demonstrate easy cooking ideas that appeal to distinct audiences.
All the recipe concepts were developed using a combination of insights including consumer trend data from myfoodbook.com.au combined with search and engagement trends for cooking Asian and Indian cuisines. This data was then overlayed with insights from the Passage Foods team and integrated into the clients’ marketing objectives and strategy plan.
Passage Foods have leveraged the content created from each of the projects to amplify their Indian curry and Asian Stir-Fry recipes across retailer promotions, magazine advertising, Instagram & Facebook stories, YouTube and re-marketing campaigns.
”We couldn't be happier with the work the team at Whisk have delivered to Passage Foods. They know how to create inspirational, on-trend recipes and videos which have positioned our brand perfectly to our target market helping us to call out our unique proposition in our competitive category. The results on myfoodbook have also been outstanding.
Heath DicksonHead of Marketing, Flavour Makers
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