Take much-loved Chocolate Crackle recipe and create a series of engaging content features to re-connect Aussies back to their nostalgic love of this Australian childhood classic.
Client: Copha
Date: 2017 to present
Category: Strategy | Recipes | Photography | Video | Social | Cookbooks
The Copha cookbooks include a combination of Whisk Media Group created content and client supplied recipes & images. WMG created this series of eBooks in 2017/18 which have been made available as free downloads as well as printed in hardcover issues for consumer promotions.
Insights such as social listening, sales data, search insights across google and from the myfoodbook network, supported the strategy to re-ignite Aussies connection and love for Chocolate Crackles. The project involved us creating the Classic Chocolate Crackle recipe in fun and achievable well-known recipe formats along with new ways designed to engage new audiences.
These various renditions provided ample opportunity to highlight how to bring back the nostalgic joy of chocolate crackles at kids’ parties and many more celebration occasions such as Easter, Mother’s Day, Christmas, and more.
All of the content has been optimised to be promoted across Copha’s social channels, retailer campaigns, bespoke eBooks and across the myfoodbook recipe media network.
See the Recipes”We've been working on the Copha content strategy with the Whisk team for around five years. They are a passionate bunch who have their finger on the pulse when it comes to FMCG marketing. The insights we gain from our feature listing on myfoodbook have been instrumental to Copha's year on year growth.
Cheryl LaukMarketing Manager Peerless Foods
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