We showed Aussies how to enjoy Eggs, every day!

Our approach

Our ongoing relationship with the Australian Eggs team involves an integrated agency network that collaborates to continually monitor and understand several audience segments; evolving the content strategy as the needs and wants of these audiences change.

The Whisk team works with deep data & insights from more than 2million annual engagements with AE content via myfoodbook.com.au, along with Australian Eggs’ own brand health & consumer studies, google trends & search insights and interactions with content via the Australian Eggs website.

Armed with all the data, combined with our creative expertise, we work with the team to craft an annual strategy of content that is inclusive of Easy Everyday recipes for busy households, nutritionally balanced ideas for the Health Conscious, indulgent desserts and baking for special occasions, to celebrate World Egg Day as well as helping home cooks hone their skills via a growing masterclass series from how to boil an egg to how to master a Victorian sponge cake with ease

Today, the Australian Eggs content bank includes more than 150 concepts which are continually optimised into an inventory file of more than 500 assets that continue to engage consumers to this day.

The content is continually amplified via the Australian Eggs owned social and website channels, editorial features coordinated by the PR team at HealthHaus, as well as the thousands of home cooks seeking daily cooking ideas using eggs on myfoodbook.com.au.  By investing in a focussed, targeted strategy, the Australian Eggs team also adapted the content to feature in TVCs, industry events, OOH, paid social, eBooks and even as an annual calendar!

A sample of our work with Australian Eggs is showcased here.  Visit Australian Eggs website for more.

Testimonial