Create cooking content to support the 2016 Foodbank Food Fight campaign enticing consumers to purchase products included in the campaign triggering a meal for people in need.
Client: Foodbank Australia
Date: August 2016
Category: Recipes | Photography | Cookbooks | Video
Recipe made using Foodbank campaign partner ingredient: Devondale Long-Life Full Cream Milk
Recipe made using Foodbank campaign partner ingredient: SPC Ardmona Rich Tomato Baked Beans
Recipe made using Foodbank campaign partner ingredient: Devondale Long Life Milk & Flora Original Spread
Recipe made using Foodbank campaign partner ingredient: Flora Original Spread
Recipe made using Foodbank campaign partner ingredient: Helga’s Traditional White Bread & Devondale Full Cream Long-Life Milk
Recipe made using Foodbank campaign partner ingredient: Ardmona Diced Tomatoes, Vetta High Fibre Spaghetti & Helga’s Traditional White Bread
Recipe made using Foodbank campaign partner ingredient: Vetta High Fibre Penne Rigate
We created an eBook & Print Cookbook to showcase the recipes from the 2016 Food Fight
The scope of the project included creating a portfolio of recipes using a collaboration of ingredients from participating brand/product partners including; Ardmona, Helga’s Bread, Continental, SPC Baked Beans, Primo meats, Devondale UHT milk, NesCafe, Flora margarine, Weet-Bix and Vetta Pasta.
Each of the campaign partners received recipe images and bespoke cooking videos to promote on their own channels throughout the campaign. A collaboration eBook was also developed available exclusively on the Foodbank Australia website.
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