Foodbank Food Fight 2016

Project brief:  

Create cooking content to support the 2016 Foodbank Food Fight campaign enticing consumers to purchase products included in the campaign triggering a meal for people in need. 

ClientFoodbank Australia
DateAugust 2016
CategoryRecipes | Photography | Cookbooks | Video

The scope of the project included creating a portfolio of recipes using a collaboration of ingredients from participating brand/product partners including; Ardmona, Helga’s Bread, Continental, SPC Baked Beans, Primo meats, Devondale UHT milk, NesCafe, Flora margarine, Weet-Bix and Vetta Pasta.  

Each of the campaign partners received recipe images and bespoke cooking videos to promote on their own channels throughout the campaign.  A collaboration eBook was also developed available exclusively on the Foodbank Australia website.

Recipe made using Foodbank campaign partner ingredient: Devondale Long-Life Full Cream Milk

Baked Bean Bread Pies

Recipe made using Foodbank campaign partner ingredient: SPC Ardmona Rich Tomato Baked Beans
Recipe made using Foodbank campaign partner ingredient: Devondale Long Life Milk & Flora Original Spread
Recipe made using Foodbank campaign partner ingredient: Flora Original Spread
Recipe made using Foodbank campaign partner ingredient: Helga's Traditional White Bread & Devondale Full Cream Long-Life Milk
Recipe made using Foodbank campaign partner ingredient: Ardmona Diced Tomatoes, Vetta High Fibre Spaghetti & Helga's Traditional White Bread
Recipe made using Foodbank campaign partner ingredient: Vetta High Fibre Penne Rigate
We created an eBook & Print Cookbook to showcase the recipes from the 2016 Food Fight