Create cooking content to support the 2016 Foodbank Food Fight campaign enticing consumers to purchase products included in the campaign triggering a meal for people in need.
The scope of the project included creating a portfolio of recipes using a collaboration of ingredients from participating brand/product partners including; Ardmona, Helga’s Bread, Continental, SPC Baked Beans, Primo meats, Devondale UHT milk, NesCafe, Flora margarine, Weet-Bix and Vetta Pasta.
Each of the campaign partners received recipe images and bespoke cooking videos to promote on their own channels throughout the campaign. A collaboration eBook was also developed available exclusively on the Foodbank Australia website.