Project brief:

Celebrate Health launched a brand refresh in 2019 across its range of condiments and simmer sauces Made for a generation of consumers that are healthy and committed to eating delicious food. WMG were commissioned to create a content strategy that would appeal existing customers, as well as attract new consumers in new segments seeking better health in their everyday meals.

Client: Celebrate Health | Flavour Makers
Date: 2019 – present
Category: Recipes | Photography | Videography

Video & Recipe Links

Spiced Cauliflower Tacos

One-pan Chicken with Eggplant, Mozzarella & Tomato Basil Sauce

Lasagne with ricotta Cheese Sauce

Veggie Packed BBQ Meatloaf

Teriyaki Salmon Soba Noodle Salad

Spiced Fried Cauliflower Bites with Chilli Mayonaise

Beef & Cashew Lettuce Cups

Chicken Drumsticks with Spiced Sweet Potato Wedges

Braised Japanese Chicken with Edamame

Grilled Smoky Beef Burger on a Mushroom Bun

Teriyaki Tofu Asian Salad

Quick Nasi Goreng

Stuffed Sweet Potatoes with Spinach, Chickpeas & Currents

Butter Masala Chicken Nachos

Quinoa Pilaf with Broccoli, Black Beans, Corn & Herbs

Chinese Beef, Ginger & Bean Stir-fry

Chicken Rice Paper Rolls

Sweet Potato & Chickpea Curry

Our approach to the project:

Interest in healthier cooking has increased every year with individuals becoming more knowledgeable on what they eat, taking more notice of ingredients as well as reviewing recipes based on nutritional information. And this isn’t just the uber fit – many parents feel the weeknight guilt of fast dinners and welcome a helping hand from brands that make it easier for them to cook more notorious meals.

The Celebrate Health team were eager to introduce their products to new consumer segments and so we devised a content program filled with concepts that would instantly resonate and then ‘surprise and delight’.

Content that this consumer would connect with quickly was the key to tapping into this new market and supporting video recipes would deliver confidence in product performance as well as making it easier for consumers to find the products.

The content created for Celebrate Health has been optimised across retailers from around the world, across owned assets, social channels, YouTube, BVOD and more.

Testimonial

We've achieved incredible success for our range of products and brands with Whisk and myfoodbook. Highly recommend working with this team.

Heath DicksonHead of Marketing, Flavour Makers