Project brief:
Bring to life the essence of the Devondale brand by showcasing the best recipe ideas from their own farmer network.
Client: Devondale
Date: March 2016
Category: Recipes | Photography | Cookbooks | Retail
Video & Recipe Links
Classic Banana Bread
Chocolate Chip Cookies
Date & Coconut Cake
Lazy Ladies Loaf
Best Ever Chocolate Cake
Vanilla Custard Slice
Our Approach to the Project
The Devondale team managed a callout to their Farmer network in search of their most loved family recipes; the ones they are known for, the ones that guests always request, the ones that have become signature recipes that has everyone asking, “can you send me the recipe”.
From almost 60 submissions, the WMG role worked with the Devondale team to help select the winning recipes, test, style and shoot this treasured collection using the range of Devondale products including Milk, Butter and Cream.
The outcome was the creation of a bespoke cookbook that celebrates the Farmers and showcase the Devondale range of products. The book was produced as an eBook amplified across social promotions, via myfoodbook and available in print as part of a key winter retail activation.
See the recipes on 
See the Recipes
Testimonial
”…your team is amazing, you deliver up to date, aspirational but achievable solutions and everyday meal inspiration to consumers in a way they actually want to receive it, cost effective and the ONLY recipe site I'll ever bother with going forward…
Rebecca LowthMarketing Manager, Devondale
