Project brief:
Showcase the IXL jam range using treats and desserts to make jam the star of the show.
Client: IXL
Date: June 2015
Category: Recipes | Photography
Video & Recipe Links
Our Approach to the Project
The project involved the development of eight recipes with the central idea to connect Aussies back to their love of IXL jam via a set of classic Australian recipes made with a ‘modern take’.
The project also had a strong focus on ‘shareability’ with the recipe content designed and developed to suit various occasions, media and PR approaches.
The main occasions of focus were Mother’s Day, Pancake Day, Easter and the Queen’s Birthday however the concepts were also tested so as to ensure they could be used all year round as well providing an “always on” opportunity for IXL to engage with key consumers.
Testimonial
”It's such a pleasure working with the Whisk Media Group & myfoodbook teams. They really understand how to create great ideas that bring our products into the way people like to cook today.
Kevin ParkerMarketing Managfer IXL Jam | SPC Ardmona
