Insights gathered by the Schweppes team discovered that some of the purchase drivers for flavoured mineral water were being determined by what the family would be eating. Understanding which mineral water flavours worked best with food combinations was bough to life through a recipe development program that included creating tasting notes.
Client: Schweppes Mineral Water
Date: Spring 2015
Category: Recipes | Photography | Social
Paired with Schweppes Orange & Passionfruit Mineral Water
Paired with Schweppes Apple & Pink Grapefruit Mineral Water
Paired with Schweppes Lemon & Lime Mineral Water
Paired with Apple & Pink Grapefruit Mineral Water
The collection included a combination of ideas including weeknight family meals, outdoor entertaining and celebration sweets.
Recipes were kept simple, full of flavour and designed to evoke feelings of “sharing, celebration, the enjoyment of being with family & friends, conversation, fun & good times”.
Amplified on the myfoodbook network, Schweppes also used the collateral to create bottle neck ties, retailer magazine advertisements and other shopper marketing campaigns.
”...Schweppes has partnered with Whisk Media Group since 2013 and that’s exactly what our relationship is, a partnership. The team at WMG and myfoodbook are constantly thinking about how they can work better with us as well as create new opportunities to grow our business and online presence. We couldn’t be happier with the partnership...
Georgia WittsBrand Manager, Schweppes
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