Create cooking content suited to the Aussie Family Cook. The ideas were to be simple, delicious and expand the cooking repertoire of the Home Cook, while still being basic enough to fit into the weekly dinner routine.
We collaborated with the team from Slingshot media to assess data & insights from the Ardmona team that Australians weren’t using tinned tomatoes to create recipes outside the regular and known staples such as Bolognese.
We gathered further insights from the myfoodbook.com.au, along with member surveys and found the opportunity to expand the cooking repertoire of Aussie families in two ways:
More ways with one idea: create base recipes that are simple enough, and versatile enough to be batch cooked, and used for various meal occasions.
Cuisine trends: capitalise on trend opportunities as consumers started experimenting with different international cuisines, finding a role for Ardmona to be present and/or lead the trend locally.
The content was optimised into recipe cards and stop-motion animation, which produced a dynamic element of shareability. The content was also amplified via Ardmona’s social channels and on the myfoodbook.com.au publishing platform generating millions of engagement opportunities and positioning Ardmona suitable for all types of cooking.
See the Recipes
© 2024 Whisk Media Group.
